1. In what ways does your media product use, develop or challenge forms of conventions of real media products?
Our music video is of a quirky pop genre and our music video is mixture of performance and narrative based which conforms to conventions associated with pop music. Lily Allen’s “Smile” video also shows this by her narrative being comedic and then her performing her track as the narrative plays. Lily Allen shows her engaging with the audience as she sings towards the camera and then looks at the camera therefore the viewer feels as if she is looking at them. With the use of close up shots of Lily we see face and her miming her song. Pop music videos also tend to have performance based with a mixture of narratives to tie in with the lyrics just like our video. Our narrative explores our performer waking up and just having a bad day with her computer freezing, waking up late for work, tripping over, spilling drinks all over her and her breaking up with her boyfriend.
Although our video does have a narrative it also subverts conventions as the narrative is supposed to be funny for viewers rather than be a dramatic narrative with a happy ending whereas our video doesn’t do that. Our narrative shows her having a bad day and the ending is the flashbacks of her bad day. For the performance side of our video we have asked our performer to mime the lyrics to the song by using green screen and we have used a mid shot of our performer and we have decided to place her on a plain background in the music video with some words of the lyrics by her. Normally in conventional music videos the performer mimes the song and there is a variety of shots showing this whereas our green screen is just a mid shot of our performer. We also had to make sure when looking back at our green screen footage that it matched the beat our track and she is lip syncing the words clearly and match it then to the track in the background.
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